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Professional Diploma in AI-Powered Digital Marketing "Medhavi Skills University"

Insta Infotech’s Professional Diploma in AI-Powered Digital Marketing is designed for learners who want structured, university-level education in digital marketing with strong industry relevance.

This program carries 40 academic credits aligned with India’s :National Credit Framework (NCrF) and is awarded in academic partnership with Medhavi Skills University, a UGC-recognized university.

Through hands-on projects, real campaign simulations, and applied training, learners develop job-ready skills for roles in digital marketing, performance marketing, analytics, and growth marketing.

Professional Diploma in AI-Powered Digital Marketing
INSTA INFOTECH | PROFESSIONAL DIPLOMA

Professional Diploma in AI-Powered Digital Marketing

Learn SEO, performance advertising, social media, AI-powered content creation, marketing analytics and automation through practical marketing activities and projects.

12 structured modules SEO + Paid Ads + Social AI content and automation 40 academic credits*

*Verify the current credit applicability, awarding arrangements and admission terms before enrolment.

PROGRAMME OVERVIEW

Marketing Powered by AI

Digital marketing brings together creative communication, search visibility, paid acquisition, customer engagement and performance measurement. This professional diploma connects these disciplines with practical uses of AI tools and marketing automation.

Explore website development, SEO, content strategy, social media campaigns, paid ads, email marketing, analytics, e-commerce, mobile marketing and ethical use of customer information.

SEO

Search Visibility

Plan search-friendly content and optimise key website elements.

ADS

Campaign Strategy

Plan social and paid marketing campaigns for relevant audiences.

AI

AI & Automation

Use AI and marketing automation to improve workflows.

DATA

Analytics

Interpret traffic, campaign performance and dashboard insights.

CURRICULUM

Explore 28 Core Modules

The curriculum develops an understanding of marketing channels before moving into execution, measurement, AI-assisted workflows and a practical campaign project.

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Module 01: Introduction to Marketing

Topics: Marketing Concepts, 4Ps & 7Ps, Traditional vs Digital.

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Module 02: Digital Ecosystem

Topics: Digital Channels, Customer Journey.

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Module 03: Website Planning

Topics: Domain & Hosting, Website Structure.

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Module 04: Website Development

Topics: CMS Tools, Page Creation.

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Module 05: UI/UX Optimization

Topics: UI/UX.

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Module 06: Keyword Research

Topics: Keyword Tools, Search Intent.

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Module 07: On-Page SEO

Topics: Meta Tags, Content SEO.

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Module 08: Off-Page SEO

Topics: Backlinks.

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Module 09: Content Strategy

Topics: Planning, Content Calendar.

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Module 10: Content Creation

Topics: Blogging, Copywriting.

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Module 11: AI Tools

Topics: ChatGPT.

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Module 12: Platform Management

Topics: Facebook, Instagram.

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Module 13: Campaign Planning

Topics: Strategy, Scheduling.

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Module 14: Google Ads

Topics: Search Ads, Display Ads.

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Module 15: Social Ads

Topics: Meta Ads.

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Module 16: Email Campaigns

Topics: Email Design, Campaign Setup.

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Module 17: Automation

Topics: Mailchimp.

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Module 18: Analytics Tools

Topics: Google Analytics, Dashboards.

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Module 19: Data Analysis

Topics: Traffic Analysis.

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Module 20: AI Tools

Topics: ChatGPT, CRM Tools.

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Module 21: Automation

Topics: Chatbots.

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Module 22: E-commerce

Topics: Shopify, Amazon.

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Module 23: Affiliate Marketing

Topics: Platforms.

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Module 24: Mobile Marketing

Topics: SMS Marketing, App Marketing.

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Module 25: Influencer Marketing

Topics: Outreach.

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Module 26: Digital Laws

Topics: IT Laws, Data Privacy.

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Module 27: Ethics

Topics: Ethical Practices.

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Module 28: Project Work

Topics: Campaign Execution.

PRACTICAL APPLICATION

Learn by Building Campaigns

Practice examples below illustrate how the curriculum topics can be combined. Specific assignments, access to advertising accounts and assessment requirements should be confirmed with the centre.

SEO

SEO Improvement Plan

Research search intent and plan on-page improvements for a sample website.

CONTENT

Digital Content Calendar

Plan blogs, social posts and AI-assisted draft content for a brand.

ADS

Paid Campaign Blueprint

Prepare campaign objectives, targeting ideas, messaging and measurement criteria.

REPORT

Marketing Performance Report

Interpret analytics trends and present recommended campaign changes.

PROGRAMME DETAILS

Eligibility & Qualification

Minimum eligibility

12th grade pass, as specified in the programme outline.

Official programme name

Professional Diploma in AI-Powered Digital Marketing.

Programme level

NSQF / NCrF Level 4.5 is listed in the curriculum.

Academic partnership

The course page describes a 40-credit diploma delivered in academic partnership with Medhavi Skills University. Verify the award and credit conditions before admission.

CAREER PATHWAYS

Explore Digital Marketing Roles

These are potential directions related to the programme. Employment depends on qualifications, demonstrated skill, experience and employer requirements.

Digital Marketing Executive

Support integrated digital campaigns and channel coordination.

SEO Specialist

Research search queries and improve site content and optimisation.

Social Media Executive

Plan, publish and monitor brand social content.

Performance Marketing Analyst

Evaluate advertising metrics, budgets and campaign performance.

Content Strategist

Coordinate content calendars, audience needs and messaging.

Marketing Automation Associate

Support email, CRM and AI-assisted marketing workflows.

COMMON QUESTIONS

Frequently Asked Questions

Who is eligible for this diploma?

The programme outline lists 12th grade pass as the minimum educational qualification. Confirm any additional admission conditions with Insta Infotech.

Does the course include AI tools?

Yes. AI-assisted content creation, ChatGPT, chatbots, CRM tools and marketing automation appear in the curriculum.

Will I learn Google Ads and Meta Ads?

Paid Advertising (PPC) covers search ads, display ads and Meta Ads. Confirm platform account access and practical lab arrangements with the centre.

Does the syllabus cover SEO?

Yes. It includes keyword research, search intent, on-page content and meta tags, and off-page backlink topics.

Are analytics and data reporting included?

Yes. Web Analytics & Data Marketing covers Google Analytics, dashboards and traffic analysis.

Does the diploma cover e-commerce?

Yes. The curriculum includes Shopify, Amazon marketplace concepts, e-commerce and affiliate marketing.

Is project work part of the curriculum?

Yes. The final module includes campaign execution as a project alongside cyber laws, privacy and ethical practices.

What about university credits and certification?

The course webpage mentions 40 academic credits and Medhavi Skills University partnership. Verify the certificate title, issuing institution, credit record and applicable requirements in writing.

What are the fees, schedule and mode?

Ask Insta Infotech for current fees, next batch, learning mode and location; those details are not specified here.

Are placements guaranteed?

No placement guarantee is made on this page. Request details of any career guidance or placement assistance.

TAKE THE NEXT STEP

Start Your Marketing Journey

Ask about the module outline, practical learning, academic credits, eligibility, current fees and upcoming batches.

Request Course Details

Module 1: Fundamentals of Marketing & Digital Ecosystem
  • Marketing Concepts
  • Explain fundamental marketing concepts and terminology
  • Describe the role of marketing in business growth
  • Analyze customer value and market needs
  • Analyze real-world marketing examples
  • Identify marketing strategies used by businesses
  • Apply concepts to business scenarios
  • 4Ps & 7Ps
  • Describe elements of marketing mix
  • Analyze product, price, place, promotion strategies + People, Process, physical Evidence
  • Apply marketing mix in case studies
  • Design basic marketing strategies
  • Traditional vs Digital
  • Differentiate traditional and digital marketing approaches
  • Compare advantages and limitations
  • Select suitable marketing channels
  • Evaluate campaign effectiveness
  • Digital Channels
  • Explain various digital marketing channels
  • Analyze platform-specific roles
  • Identify appropriate channels for campaigns
  • Evaluate channel performance
  • Customer Journey
  • Describe stages of customer journey
  • Analyze consumer decision process
  • Map customer journey
  • Identify engagement touchpoints

Module 2: Website Planning & Development (WPD)
  • Domain & Hosting
  • Explain domain and hosting concepts
  • Compare hosting types
  • Select domain and hosting services
  • Configure basic setup
  • Website Structure
  • Describe website architecture
  • Analyze navigation flow
  • Create sitemap and structure layout
  • Design navigation flow
  • CMS Tools
  • Explain CMS platforms and features
  • Analyze website components
  • Develop websites using CMS tools
  • Customize themes and layouts
  • Page Creation
  • Describe webpage elements and layout
  • Analyze content placement strategies
  • Create and design web pages
  • Integrate multimedia content
  • UI/UX
  • Explain UI/UX principles
  • Analyze user interaction patterns
  • Improve user interface design
  • Test usability and accessibility

Module 3: Search Engine Optimization (SEO)
  • Keyword Tools
  • Explain keyword research process
  • Classify keyword types
  • Perform keyword research using tools
  • Select relevant keywords
  • Search Intent
  • Classify search intent types
  • Analyze user queries
  • Identify user intent
  • Align content with intent
  • Meta Tags
  • Explain meta tags and on-page factors
  • Analyze ranking signals
  • Implement meta tags
  • Optimize headings and structure
  • Content SEO
  • Describe SEO content principles
  • Analyze keyword placement
  • Optimize content for SEO
  • Improve readability and ranking
  • Backlinks
  • Explain backlink strategies
  • Analyze domain authority
  • Build quality backlinks
  • Evaluate backlink profiles

Module 4: Content Marketing & AI Content Creation (CMA)
  • Planning
  • Explain content marketing strategies
  • Analyze audience targeting methods
  • Develop content plans
  • Align content with objectives
  • Content Calendar
  • Describe scheduling techniques
  • Analyze content lifecycle
  • Create content calendar
  • Schedule content effectively
  • Blogging
  • Explain blog writing formats
  • Analyze content structure
  • Write blogs and articles
  • Optimize blogs for SEO
  • Copywriting
  • Explain persuasive writing techniques
  • Analyze AIDA model
  • Create ad copies and captions
  • Develop engaging content
  • ChatGPT
  • Explain AI tools in marketing
  • Analyze automation benefits
  • Generate content using AI tools
  • Improve content efficiency

Module 5: Social Media Marketing (SMM)
  • Facebook
  • Explain platform features and algorithms
  • Analyze audience targeting methods
  • Create and manage pages
  • Monitor engagement
  • Instagram
  • Describe Instagram marketing formats
  • Analyze engagement strategies
  • Create reels and posts
  • Optimize engagement
  • Strategy
  • Explain campaign planning process
  • Analyze branding strategies
  • Plan campaigns
  • Develop content strategies
  • Scheduling
  • Describe scheduling techniques
  • Analyze posting frequency
  • Schedule posts using tools
  • Manage timelines

Module 6: Paid Advertising (PPC)
  • Search Ads
  • Explain PPC concepts and bidding models
  • Analyze keyword targeting
  • Create and manage search campaigns
  • Monitor performance
  • Display Ads
  • Describe display ad formats
  • Analyze targeting strategies
  • Design display ads
  • Execute campaigns
  • Meta Ads
  • Explain Meta Ads system
  • Analyze campaign objectives
  • Run Meta campaigns
  • Optimize ad performance

Module 7: Email Marketing & Automation (EMA)
  • Email Design
  • Explain email structure and components
  • Analyze design principles
  • Design email templates
  • Create campaigns
  • Campaign Setup
  • Explain campaign setup process
  • Analyze segmentation methods
  • Execute campaigns
  • Manage mailing lists
  • Mailchimp
  • Explain automation workflows
  • Analyze segmentation logic
  • Automate email workflows
  • Segment audiences

Module 8: Web Analytics & Data Marketing (WAD)
  • Google Analytics
  • Explain analytics tools and metrics
  • Analyze tracking systems
  • Track website performance
  • Analyze user data
  • Dashboards
  • Explain dashboards and KPIs
  • Analyze reporting methods
  • Create dashboards
  • Generate reports
  • Traffic Analysis
  • Analyze traffic sources and behavior
  • Explain engagement metrics
  • Analyze traffic data
  • Identify trends

Module 9: AI Tools & Marketing Automation (ATM)
  • ChatGPT
  • Explain AI applications in marketing
  • Analyze automation processes
  • Use AI tools for tasks
  • Improve workflow efficiency
  • CRM Tools
  • Explain CRM systems and features
  • Analyze customer lifecycle stages
  • Manage customer data
  • Operate CRM tools
  • Chatbots
  • Explain chatbot systems
  • Analyze automation workflows
  • Implement chatbots
  • Automate interactions

Module 10: E-commerce & Affiliate Marketing (ECA)
  • Shopify
  • Explain e-commerce models and operations
  • Analyze online business processes
  • Create online store
  • Manage products
  • Amazon
  • Explain marketplace operations
  • Analyze listing strategies
  • List and optimize products
  • Manage inventory
  • Platforms
  • Explain affiliate models and commission systems
  • Analyze performance metrics
  • Create affiliate campaigns
  • Track and optimize results

Module 11: Mobile & Influencer Marketing (MIM)
  • SMS Marketing
  • Explain mobile marketing strategies
  • Analyze engagement techniques
  • Create SMS campaigns
  • Track performance
  • App Marketing
  • Explain app promotion methods
  • Analyze mobile ads
  • Promote applications
  • Optimize campaigns
  • Outreach
  • Explain influencer marketing strategies
  • Analyze collaboration models
  • Identify influencers
  • Execute campaigns

Module 12: Cyber Laws, Ethics & Project (CLE)
  • IT Laws
  • Explain cyber laws and regulations
  • Analyze compliance requirements
  • Apply legal guidelines in campaigns
  • Ensure compliance
  • Data Privacy
  • Explain data protection principles
  • Analyze privacy regulations
  • Implement data protection measures
  • Ethical Practices
  • Explain ethical marketing standards
  • Analyze responsible marketing practices
  • Apply ethical practices
  • Avoid misleading content
  • Campaign Execution
  • Explain campaign lifecycle and planning process
  • Analyze project requirements
  • Execute real-world campaigns
  • Analyze results and present reports

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Certificate and Accreditation

Accreditation Certificate

Professional Diploma Certificate

Skills Certificate

Brand Registration

Trust & Validation

UGC-Recognized Skilled Qualifications for the Modern Global Workforce

University Certification
University Certification

Earn industry-relevant Certificates and Diplomas awarded by Medhavi Skills University, a UGC-recognized University. Insta Infotech is Approved Training Partner of Medhavi Skills University, ensuring quality education and credible certification.

Certificate Verification
Certificate Verification

All Certificates and Diplomas are digitally verifiable through Government of India platforms, including Skill India Digital Hub (MSDE), ABC.gov.in (Ministry of Education), and DigiLocker, ensuring authenticity and nationwide recognition.

Credit-Based Course (NCrF)
Credit-Based Course (NCrF)

Our courses are aligned with the National Credit Framework (NCrF) under the National Education Policy (NEP) 2020. Learners earn academic credits that strengthen their skill-based education profile and can be seamlessly transferred toward higher education pathways.

Global Recognition
Global Recognition

NCrF-aligned skill credits are recognized across the UK, EU, and Australian education systems. Through MSU’s global partnerships, learners benefit from dual certification opportunities and accelerated pathways to international degree programs.

Skill India Mission
Skill India Mission

Insta Infotech empowers learners with future-ready skills. Backed by the Skill India Mission and our academic partnership with Medhavi Skills University, we bridge the gap between education and employment through practical, hands-on learning and nationally recognized certifications.

Placement Support
Placement Support

Quality Skill Education — this is not merely a certificate of attendance, but a verified academic credential that enhances credibility and opens opportunities across MNCs, embassies, and government sectors.

Specializations

Skilled, Qualification, Certification

Course Credibility

Course Credibility

Our programs are certified by a recognized university, ensuring legal authenticity, academic validity, and strong professional acceptance. This means your qualification carries real value for employment, career advancement, and higher education.

Employability

Employability

Our programs combine practical training, real-world projects, and industry-relevant skills to prepare students for immediate employment. we ensure learners confidently transition from education to professional careers.

Global Standards

Global Standards

Our programs follow internationally aligned curricula and current industry requirements, ensuring learners gain globally relevant knowledge, practical competencies, and professional practices. This prepares students to adapt, compete, and work confidently.

National Alignment (Skill India)

National Alignment (Skill India)

Aligned with the Skill India Mission, we transform vocational training into a nationally recognized qualification, enabling our students to become part of India’s formal skilled workforce.

Academic Mobility (Credit-Based)

Academic Mobility (Credit-Based)

Through the National Credit Framework (NCrF), our courses are not merely extra-curricular; they are credit-earning modules that contribute directly toward your formal higher education pathway.

NEP 2020 Integration

NEP 2020 Integration

Aligned with the National Education Policy 2020, we transform traditional IT education into a multidisciplinary, skilled-based vocational pathway that enables students to earn formal academic credits.

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