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Digital Marketing

What is Digital Marketing?

If you have ever received an e-mail or seen an advertisement flashing on Facebook offering a variety of discount offers from renowned websites, you are no stranger to the world of digital marketing. It refers to the promotion of companies’ products or brands via one or multiple forms of electronic media. Digital marketing varies from traditional marketing in a way that it involves the use of such channels and strategies that allows a company to redefine their marketing campaigns and evaluate what is working and what isn’t at a particular frame of time.

Digital marketers monitor things like what’s being viewed, however usually and for the how long, what content works and doesn’t work, sales conversions, etc. Digital marketing include:


SEO is a subset of search engine marketing. SEO is also referred as SEO copyrighting, because most of the techniques that are used to promote sites in search engines, deal with text.


Some call it social media optimization. Others refer to it as search marketing optimization. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction.


Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

Affiliate Marketing

you can begin to consider whether it's a good tactic for your business. You need to work with professionals once you can define affiliate marketing. They know the most common mistakes and can provide helpful affiliate marketing tips. You don’t want to waste your money advertising on another’s web site, make sure you’re getting on a profit return on your dollars. Affiliate marketing is another tool for your business to compete in today’s world.

Digital Marketing Courses at Insta Infotech Institute

Insta Infotech Multimedia Institute offers advanced training in world of digital marketing through its intensified courses in the field. All these courses at our digital marketing institute is an initiative from the institute to educate working professionals, part-time working professionals, entrepreneurs, students, PR professionals, product and brand managers, and business owners in the field of digital marketing. The objective of these certificate digital marketing courses is to provide best and innovative digital solutions for the enhancement in business of individual or a company over the Internet or World Wide Web.

Future of Digital Marketing

The future of marketing is way beyond the traditional marketing methodologies which have been using via TV and radio ads, print ads, hoardings, banners, magazines, etc. Now, marketing is majorly based on online marketing — Marketing which is done in the Digital Sphere. It’s scope in India provides some of the most powerful techniques of marketing where traditional modes of marketing fail. The growing population of tech-savvy internet users has massively expanded the scope of digital marketing in India and the future looks great.

Career Prospects and Options in Digital Marketing

The world is going Digital and by the year 2020, most of the companies around the world including India will have online presence and thus creating a lot of career opportunities. As per the eMarketer Report

There are many other roles or designations that depend upon company and their requirements. Some of the Major Roles in Digital Marketing are:

  • Digital Director
  • Social
  • Media Manager
  • SEO Expert
  • PPC Professional
  • Content Marketer
  • Email Marketing Manager
  • Analytics Manager


Digital Marketing Course Level, Duration

course Duration
SEO 60 Hours / 2 Months
SMO 60 Hours / 2 Months
PPC (Pay Per Click) 60 Hours / 2 Months
Affiliate Marketing 60 Hours / 2 Months